[What winter OTC movement is telling brand owners]

[Two-line standfirst: the one thing a brand owner should take from this piece.]

Nick, Pharmacist, SEAL
[Date] · [x] min read

[Opening paragraph. What Nick saw in store this month and why it matters to a brand owner.]

[Body. Specific, trade-aware, from the shelf. Which categories moved, where stock ran short, what the pharmacist was asked.]

[Body. What SEAL did about it, and what should happen next in trade.]

[Closing paragraph and a plain invitation to talk to SEAL.]